The process of moving particular elements of the iTunes Store, Siri and Apple News to a secretive service known only as Pie has already begun, with more services such as iCloud and Project McQueen getting the same treatment in the coming years. Apple has said that bringing these teams together can improve its current cloud services, and ultimately, benefit customers. Here is how Apple plans to accomplish this.
The teams working on Apple's services are currently spread out across various rented spaces in California. The company intends to strengthen its grip on these services by bringing its entire staff together onto one campus, in hopes of releasing more state-of-the-art products and ultimately creating a revenue stream that could surpass the Mac and the iPhone.
The merged teams will be moved to the Infinite Loop campus as space is freed up by other employees who will leave for the new premises currently under construction. The initial approximation was that the Infinite Loop campus would house 13,000 personnel under Apple, but recently that number has risen, prompting changes.
Apple's biggest concern has always been hardware technology. However, the company's effort to merge its various devices together has done a great deal to extend the reach of its services. For these reasons, proper attention is needed on Apple's Siri, Maps, Pay, News, Music, iTunes and iCloud services, which can be utilized by users across iOS, MacOS and WatchOS.
To improve the reliability of its cloud services, Apple intends to develop a cloud infrastructure that will reportedly give the company more control over its backed services. Hopefully, this will speed up its service load times. Siri, News, and the iTunes sections are already on Apple's new backing store, awaiting other services to merge in a few years’ time. According to VentureBeat, Apple’s plans to develop its own cloud infrastructure and reduce its reliance on Microsoft and Amazon surfaced earlier this year.
Apple Inc. hasn't been happy with the fact that Amazon Web Services (AWS) has not been able to quickly load photos and videos onto users' iOS devices. To deal with the problem, Apple has purchased land in Hong Kong and China to build its own data centers. Nearly all of Apple's iTunes is currently outsourced to other cloud vendors, especially Microsoft Azure, AWS and Google public cloud. Apple's executives believe that Apple building an infrastructure to cover its own cloud computing and storage needs will pay for itself within a few short years.
Apple's new infrastructure and the introduction of Pie is meant to improve the customer's experience with its products and services over time. As soon as Apple settles down and Pie is online, it could be even more efficient and reliable than its rivals, Google and Amazon. For more information on the latest Apple iCloud plans and improvements, contact us today.