Hashtags and HIPAA don’t always mix. In an era where every moment is post-worthy, healthcare workers need to think twice before hitting “share.” What you post could be more revealing than you realize. This guide breaks down where healthcare professionals often go wrong on social media as well as how to protect both your patients and your practice.

Video content can be a great addition to your post-click landing page. It’s also a nice way to get more out of your marketing campaign efforts. In fact, it has become increasingly important as customers expect brands and businesses to bo present on Facebook, Instagram, Twitter, and other social platforms.

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.

You know social media marketing can be valuable for your business but, simply put, you just don’t have the time for it. And besides, you’re no social media expert, so the whole process itself can be unnecessarily long as you try and figure out what’s most effective.